When global warming is the issue, there are always some groups trying to solve the crisis. One of them is FIA. Together with Julius Bar (Private Bank from Switzerland), FIA holds a racing championship that makes you less worry about environment issue, entitled FIA Formula E. However, this championship is not only about racing championship that uses electric cars running across famous cities around the world. Aside go-green campaign, FIA Formula E also asks you to participate actively. Here they are some reasons why I call Formula E as a championship designated for millenials.
1. Boost the Drivers!
In each Formula E races, an extra speed boost will be given to the top three drivers most favorable by fans. Voting for favorite drivers will be open usually D-5 before the race begins (starting from this year, Formula E event will be held in Saturday, with Practice session in the morning, race time in the afternoon, local time). You can vote in many ways, starting from using hashtag of the drivers and send them via your own Instagram and Twitter. Or, you can download
the app to make your vote more fun (as well as add more knowledge about Formula E itself :p).
2. Watch Directly from Youtube
It can't be denied that Youtube already becomes parts of people's life, including millenials. More people watch youtube to find their latest singer's videoclips instead of tuning on their TV. Formula E takes chance of this phenomena by airing the races live via youtube. You can also enjoy practice and qualifying sessions via the same link. It's not a new things, because some racing championships already did it since 2010s, like FIA GT1 and Bathrust 12 Hours. So wherever you are, it is still very possible to enjoy the fights of electric cars buzzing around the city. (as long as you have decent internet connection though :p). Ah, did I mention you can re-watch past races? Seems you get more interested. I got it, just subscribe
here :)
3. Driver's Activities
Beside racing, there are also more things we can enjoy from the youtube channel, such as driver's
insight, even
sim racing battle between drivers! Those fun activities do surely worth to be spread and enjoyed by millenials. Even though some contents are a bit awkward, like drone vs FE race, but I think this approach can be developed much better in the future. Remember that most millenials tends to love easy-to-digest contents that can be spread quickly.
4. Snapchat Available!
Talking about easy-to-digest content, Snapchat becomes a hot trend
recently. Formula E certainly doesn't want to miss this fact by launching its official FIAFormulaE Snapchat account. Honestly, I do not know how to use and make fun of this application. But from what I can get, it is quite fun to share your daily life via short video or picture via snapchat. There is a preview in the Formula E youtube, displaying some contents of the account. So, for you Snapchat users (whether you are millenials or not :p) you might wants to follow the account.
Yeah, those four reasons are some reasons why Formula E might attract younger audiences. We know that racing might be difficult to understand by some people (me myself sometimes find it quite difficult to understand pitstop strategy :p). But with such approach, more millenials people will be attracted, first by Formula E, then by many other races.
